The website launched simultaneously to the PSA video of bringing awareness to the ivory issue in Japan. The goal was to create a website that would appeal to the Japanese audience, while brining forth information about the matter. The submission box allows one to sign their name as a petition to support ivory ban in Japan. When someone submits their name, the ranger disappears and the Elephant appears.
This campaign was featured on Campaign Asia, Washington Post, Shots, LLB, AdForum and more. Feel free to check it out noivory.jp
